customer relationship management in the quran and nahjolbalaghe
نویسندگان
چکیده
one of the demands of our society, thirty-seven years after the glorious victory of the islamic revolution, is establishing the pure islamic values in all aspects of society, especially the economic sphere and business decisions. the aim of this study was to clarify and identify the elements and principles of customer orientation and customer relationship in the quran and nahjolbalaghe. therefore, the purpose of applied research and research as descriptive and survey placed. data collection methods used for taking notes was achieved by doing library research. the results indicate that identifying and classifying its 15 components in the form of two theoretical principles (right axis, divine the satisfaction, attention to customer demand, honesty pishegan dar in the transaction and the transaction comply with islamic law) and practical principles (normal profit , equality, trust that makes sense to the customer, the lack of low sales, a ban on speculation, patience, friendliness with customers, good service to the people, accelerate the elimination of customer needs and pray for the success of the public service).
منابع مشابه
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عنوان ژورنال:
پژوهشنامه ثقلینجلد ۲، شماره ۲، صفحات ۳۷۱-۳۹۶
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